Fashion industry leans into NFT experimentation in spite of bear market woes

Quick Take

  • Layoffs in crypto, drops in NFT floor prices, and a looming recession haven’t halted experiments in web3 and NFTs for many fashion brands. 

If you attended any fashion-related panel discussions last week at the annual NFT.NYC conference, you’d never know that just a week prior, popular non-fungible token (NFT) projects had their floor prices drop as much as 30%, or the price of bitcoin and ether plunged. 

In fact, the mood seemed generally optimistic, with discussions focused on launching successful NFT projects, building online communitie