Crypto bank Seba opens office in Hong Kong, as the city aims to reclaim crypto hub status

Quick Take

  • Crypto bank Seba has opened an office in Hong Kong to drive its APAC growth.
  • The move comes as Hong Kong lays plans to become a crypto hub again.

Switzerland-headquartered Seba Bank expanded into Hong Kong with a new office as the Chinese region attempts to reclaim its status as a crypto hub.

The Hong Kong office will be a center for Seba's APAC growth plans, the bank said in a statement on Wednesday. Hong Kong recently outlined plans to become a crypto hub again as rival Singapore appears to be pivoting to stricter regulation. Hong Kong plans to widen the scope of crypto assets available in the city, while also exploring how to open the crypto market to retail investors.

"With a considerable pedigree as an international financial center, as well as a supportive regulatory approach to cryptocurrencies, Hong Kong is cementing its position as a global leader in cryptocurrencies," Seba Bank CEO Franz Bergmueller said in the statement.

Ludovic Shum, managing director at Seba Hong Kong, will oversee the new office. Shum previously worked for Credit Suisse, HSBC, Merrill Lynch and Securities and Futures Commission (SFC), Hong Kong's financial regulator, according to his LinkedIn profile.


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The SFC recently said it is planning to allow certain crypto exchange-traded funds (ETFs) to be sold to investors in Hong Kong and will also launch a public consultation on potentially allowing retail investors to trade virtual assets (VA). "We recognise the increasing acceptance of VA as a vehicle for investment allocation by global investors, be they institutional or individual," the Financial Services and the Treasury Bureau said at the time. The SFC believes the risks of crypto exposure have become ''manageable'' with proper guardrails.

Seba Hong Kong plans to initially focus on market research and consultancy services. Its offices in Switzerland provide a suite of regulated banking and investment services, including trading, structured products, bank accounts, cards, credit, staking, and crypto and NFT custody.

© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

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Yogita Khatri is a senior reporter at The Block, covering all things crypto. As one of the earliest team members, Yogita has played a pivotal role in breaking numerous stories, exclusives and scoops. With nearly 3,000 articles under her belt, Yogita holds the records as The Block's most-published and most-read author of all time. Prior to joining The Block, Yogita worked at crypto publication CoinDesk and The Economic Times, where she wrote on personal finance. To contact her, email: [email protected]. For her latest work, follow her on X @Yogita_Khatri5.


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