ConsenSys Layer 2 network Linea adds loyalty NFT campaign to drive adoption

Quick Take

  • Layer 2 network Linea is adding a loyalty NFT campaign to boost activity on its testnet.

ConsenSys-built Layer 2 network Linea is introducing a loyalty NFT campaign to boost activity on its testnet.

The program will reward users with NFTs for performing certain tasks related to using the testnet, according to a blog post. The plan aims to help stress the network and test activities at scale ahead of the network’s mainnet launch expected in the coming months. 

The weekly challenges will involve using bridging protocols built on the Linea testnet including Hop Protocol, Celer Network, Multichain and Connext. Bridging refers to the transfer of digital assets across different networks.

The campaign follows similar ones run by Layer 2 networks Arbitrum, Optimism and Polygon that all used the loyalty platform Galxe, which will also be used by Linea.

Layer 2 loyalty campaigns 


Keep up with the latest news, trends, charts and views on crypto and DeFi with a new biweekly newsletter from The Block's Frank Chaparro

By signing-up you agree to our Terms of Service and Privacy Policy
By signing-up you agree to our Terms of Service and Privacy Policy

The campaigns have often resulted in large increases in activity on Layer 2 networks, sometimes causing congestion on the network. Arbitrum’s Odyssey campaign even resulted in fees temporarily rising higher than on the Ethereum mainnet, a suboptimal result for a supposed scaling solution. 

The programs have been targeted by airdrop farmers who use networks in the hope of meeting requirements to receive valuable tokens in the future. While the campaigns have not been directly used as criteria for receiving airdrops, using the networks to do the outlined tasks may have boosted chances of getting them.

Layer 2 networks including Optimism and, most recently, Arbitrum, have conducted airdrops that resulted in windfalls for some earlier users.

© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Author

Tim is the Editor-In-Chief of The Block. Prior to joining The Block, Tim was a news editor at Decrypt. He has earned a bachelor's degree in philosophy from the University of York and studied news journalism at Press Association Training. Follow him on X @Timccopeland.


To contact the editors of this story:
Nathan Crooks at
[email protected]
Michael McSweeney at
[email protected]