Star Wars crypto toys coming through Disney, Cryptoys partnership

Quick Take

  • With Star Wars NFTs, Disney takes one step closer into the world of crypto.
  • The digital toys will cost $39.99.

With wannabe Jedis rattling their lightsabers around the world in honor of Thursday's Star Wars Day celebrations, Cryptoys has announced it will be selling — in partnership with Disney — digital toys fashioned after three of the movie franchises' most iconic characters.

Cryptoys, backed by Andreessen Horowitz, Mattel and Dapper Labs, said it will release “15 limited-edition Luke Skywalker, Princess Leia and Darth Vader collectible digital toys.”

Although The Walt Disney Company is one of the most successful marketers and sellers of merchandise based on famous intellectual property, the Hollywood studio and theme park operator has yet to make a big foray into crypto.

Last year, the media conglomerate advertised a job opening for a transaction lawyer to explore emerging technology opportunities, according to a posting on LinkedIn.

Powered by Dapper Labs’ Flow blockchain, consumers can buy Cryptoys Star Wars NFTs for $39.99. Purchases will be possible with Apple  Pay and Google Pay, “worldwide,” according to the company.

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About Author

RT Watson is a senior reporter at The Block who covers a wide array of topics including U.S.-based companies, blockchain gaming and NFTs. Formerly covered entertainment at The Wall Street Journal, where he wrote about Disney, Netflix, Warner Bros. and the creator economy while focusing primarily on technological disruption across media. Previous to that he covered corporate, economic and political news in Brazil while at Bloomberg. RT has interviewed a diverse cast of characters including CEOs, media moguls, top influencers, politicians, blue-collar workers, drug traffickers and convicted criminals. Holds a master's degree in Digital Sociology.

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