Ducati announces first digital collectible on XRP Ledger

Quick Take

  • Ducati has partnered with XRP Ledger for its first-ever NFT launch.

Ducati has announced the launch of its first-ever digital collectible on the XRP Ledger. The Bologna-based motorcycle manufacturer's digital collectible will consist of a video sequence of Ducati logos on tanks of motorcycles produced since 1946.

Ducati's CEO, Claudio Domenicali, affirmed the significance of web3 innovations in providing fans with an immersive brand experience. “Entering web3 is another way to get closer to the Ducatisti community by further extending the number of services offered to them. It also represents an opportunity to meet and make ourselves known to a new community of NFT enthusiasts, giving them the opportunity to live unique Ducati-style experiences and collect the digital assets that we will develop exclusively for this new dimension of the brand," Domenicali added.

Users must sign up within seven days of the July 26 launch date. Those who receive the first collectible will gain access to subsequent project releases. The manufacturer said upcoming Ducati projects will be deployed using XRPL. "Over the coming months will see the creation of new digital aggregation spaces, NFT collections and opportunities to participate in the new activities typical of the web3 universe, already relevant in the cryptocurrency community", the Ducati website