Web3 affiliate marketing protocol Fuul enters private beta from stealth

Quick Take

  • Web3 affiliate marketing protocol Fuul emerged out of stealth into a private beta. 
  • Fuul completed a16z’s Crypto Startup School this year and gained support from DCG Expeditions. 

Web3 affiliate marketing protocol Fuul has gone out of stealth into a private beta. Based in New York City, Fuul automates affiliate marketing between web3 brands and creators using blockchain. 

"Every affiliate program on the Fuul protocol is a smart contract itself," Leandro 'Locha' Schlottchauer told The Block in an interview. He's the co-founder and CEO of Kuyen Labs, the developer of the Fuul protocol. Fuul handles distribution, attribution as well as payouts as the referrals are settled on-chain, he added.

Fuul charges an 8% fee on top of affiliate commissions, and it's currently compatible with EVM networks.

Fuul underwent a16z's Crypto Startup School this year, in which the crypto-focused venture firm provides startups with mentorship and networking opportunities. Fuul earned additional support from DCG Expeditions, the investment arm of DCG that focuses on funding early stage firms. 

Fuul's future plans


Keep up with the latest news, trends, charts and views on crypto and DeFi with a new biweekly newsletter from The Block's Frank Chaparro

By signing-up you agree to our Terms of Service and Privacy Policy
By signing-up you agree to our Terms of Service and Privacy Policy

Fuul raised funding from angel investors for an undisclosed amount that "got the lights on" and provided a payroll for engineers, Schlottchauer said. The Fuul team is now comprised of eight people. The firm hopes to have an official seed fundraise sometime next year. 

Fuul's immediate plans include adding more engineers, onboarding more web3 builders onto the platform and starting on a path toward decentralization, especially for the attribution. 

"It would be definitely a long path toward decentralization, but something that we really want to achieve," Schlottchauer said. "We think that the mission for Fuul is only achieved if the protocol is decentralized."

Correction: Fuul is the protocol that Kuyen Labs is developing. 

© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Author

MK Manoylov has been a reporter for The Block since 2020 — joining just before bitcoin surpassed $20,000 for the first time. Since then, MK has written nearly 1,000 articles for the publication, covering any and all crypto news but with a penchant toward NFT, metaverse, web3 gaming, funding, crime, hack and crypto ecosystem stories. MK holds a graduate degree from New York University's Science, Health and Environmental Reporting Program (SHERP) and has also covered health topics for WebMD and Insider. You can follow MK on X @MManoylov and on LinkedIn.


To contact the editor of this story:
Tim Copeland at
[email protected]