In-person businesses accepting bitcoin nearly tripled in 2023

Quick Take

  • The number of in-person merchants who accept bitcoin has tripled in the past year, according to data from BTC Map. 
  • There are currently over 6,000 vendors that accept bitcoin around the world, with many located in Latin America. 

Looking for a place to spend your bitcoin in real life? It may be easier than ever, according to BTC Map's crowdsourced data. The project currently lists over 6,300 vendors that accepted bitcoin in the past year, according to user reports. 

That total is nearly three times more than the number of vendors who accepted bitcoin at the end of 2022 — only 2,200, according to BTC Map's data. While some vendors have almost certainly been missed by the volunteers contributing data, the trend seems to indicate that bitcoin adoption is on the rise, despite its volatile swings in price throughout 2023. 

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However, paying for physical goods with bitcoin could be a risky proposition. The bitcoin used to buy a $20 pizza at the beginning of 2023, for example, would be worth over $50. Infamously, the first purchase made with Bitcoin were two large pizzas for 10,000 bitcoin that would be worth $44 million at today's prices. 

Bitcoin vendors are located around the world, but appear to be concentrated in Europe, the United States, and especially Latin America. While the Phillippines has hundreds of vendors tagged, East Asia seems to be lagging in adoption, with China's population of over 1.4 billion lacking any vendors, due to the cryptocurrency ban in the country. 


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© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Author

Zack Abrams is a writer and editor based in Brooklyn, New York. Before coming to The Block, he was the Head Writer at Coinage, a Web3 media outlet covering the biggest stories in Web3. The story he co-reported on Do Kwon won a 2022 Best in Business Journalism award from SABEW. Other projects included a deep dive into SBF's defense based on exclusive documents and unveiling the identity of the hacker behind one of 2023's biggest crypto hacks — so far. He can be reached via X @zackdabrams or email, [email protected].