Coinbase acquires web3 adtech platform Spindl

Quick Take

  • Coinbase has acquired Spindl, the onchain advertising platform founded by famous tech commentator Antonio Garcia-Martinez.

Coinbase, the largest crypto exchange in the U.S. has acquired Spindl, the onchain ads and attribution platform founded by Antonio Garcia-Martinez. The terms of the deal were undisclosed.

Spindl, founded in 2022, will operate under the Ethereum Layer 2 incubated by Coinbase called Base.

“As we integrate this team & technology into Base, as with all things on Base, we're committed to maintaining open standards for publishers and advertisers alike,” Coinbase wrote in a blog post. “These principles will help us scale the ecosystem while keeping it open, fair and inclusive for everyone.”

Garcia-Martinez, a former Facebook employee focused on advertisements, gained prominence as a tech commentator after publishing “Chaos Monkeys.”


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About Author

Daniel Kuhn is a Senior Journalist and Editor at The Block, where he covers the crypto industry with a particular focus on tech. He previously served as deputy managing editor of opinion/features at CoinDesk. He first appeared in print in Financial Planning, a trade publication magazine. Before journalism, he studied philosophy as an undergrad, English literature in graduate school and business and economic reporting at an NYU professional program. You can connect with him on Twitter and Telegram @danielgkuhn or find him on Urbit as ~dorrys-lonreb.

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