Ready-made meal conglomerate DDC ups bitcoin stockpile by 100 BTC as it targets $1 billion crypto reserve

DDC Enterprise Limited (ticker DDC), a Cayman Islands-based holding company founded in 2012, has acquired an additional 100 bitcoins. This marks the company’s third bitcoin purchase in about a week, according to an announcement on Thursday.

"We are accelerating the pace of our Bitcoin acquisitions," CEO and Chair Norma Chu said in a statement. "Our recent momentum was made possible because we invested the time to build a strong foundation and the right partnerships. We are here for the long haul and patience in preparation pays off in execution."

Chu noted she is aiming to build a 10,000 BTC reserve, which would be worth about $1.1 billion at current prices, according to The Block’s price page. DDC has so far acquired its bitcoins for an average price of $104,538, and has recorded a 1,195% yield increase since its first purchase in May.

The firm primarily operates as a multi-brand Asian consumer food company providing ready-to-cook meals under the DayDayCook, Nona Lim, and Yai's Thai brands in markets including Mainland China, Hong Kong, and the United States.

When first announcing its crypto treasury strategy, the firm said it intended to purchase 5,000 BTC within its first 36 months. Unlike many similar plays, DDC appears to be using profits to purchase its tokens.

The company reported $37.4 million in revenue in 2024, a 33% year-over-year increase, while its gross profit improved to 28.4% — up from 25.0% in 2023 — following a deeper expansion into U.S. markets.

“Bitcoin’s unique properties as a store of value and hedge against macroeconomic uncertainty align perfectly with our vision to diversify reserves and enhance shareholder returns,” Chu said at the time in a shareholder letter.

DDC's stock traded higher by 25% to $12.84 at publication time, according to Yahoo Finance data.