An airdrop is the distribution of free tokens to a specific group of users, typically early adopters of a protocol or platform. Airdrops are often used as a strategy for customer acquisition, aiming to increase awareness and adoption of a project by distributing tokens widely or to a targeted audience. These events can be highly lucrative, sometimes providing recipients with tokens worth thousands of dollars.
Over time, airdrops have evolved, with projects taking steps to ensure tokens are distributed to genuine users rather than “airdrop farmers” who use multiple wallets to maximize their token receipts. The process of qualifying for an airdrop has become more stringent, and some projects are now distributing tokens to popular communities, particularly those built around NFTs.
