Ukraine promises crypto ‘airdrop’ while leaving many questions unanswered

With its nation laboring under Russian invasion, Ukraine set crypto Twitter abuzz with the promise of an airdrop, a common reward to early investors in new coins and NFTs. 

“Airdrop confirmed,” Ukraine’s official Twitter account posted today. “Snapshot will be taken tomorrow, on March 3rd, at 6pm Kyiv time. Reward to follow!”

While a so-called snapshot is a standard step in the airdrop process, used to record funds people have allocated to a project, it wasn’t clear exactly what “snapshot” referred to in this case. It was also unclear whether any reward would be in tokens, NFTs or some other form. Ukraine’s ministry of digital transformation didn’t immediately respond to an email asking for more details on the airdrop.

Since Russia invaded last week, Ukraine’s government has been using memes and digital growth hacking techniques to raise awareness of its plight and garner funds – including an online appeal to “Send Putin to Jupiter” by buying virtual rocket parts for $2.99 a pop. 

Ukraine first asked for crypto donations on February 26 and has raised more than $30 million so far. At the same time, it’s raising far greater sums using more conventional funding tools such as war bonds

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Andrew is Executive Editor for The Block Pro, based in London. He was previously Managing Editor at Bloomberg News and led special projects at Finimize. Follow him on Twitter at @AJRummer.