World's mini app ecosystem holds steady at 500,000 weekly users amid US launch and new partnerships

As growth for the Sam Altman-backed World appears to be gaining momentum with a recent launch in the U.S., the project's app ecosystem is holding steady at roughly 500,000 unique users per week. 

On Friday, Leighton Cusack, ecosystem lead for Tools for Humanity, the main developer behind World, posted the data to X. "Consistently over half a million unique people using WLD in Mini Apps each week," he said.

World’s app ecosystem allows developers to build Mini Apps that live on the World App platform. Users can interact with others who have verified their humanness, send and receive digital assets, and in some cases, claim WLD tokens, according to the company.

Successfully attracting 500,000 unique users on a weekly basis is significant, considering the World App ecosystem was launched last October.

"With Mini Apps, you can do things like chat with and send money to friends, top up your phone using digital assets, create and run human-only polls and play games with other verified humans in your network," World said at the time.

World's more than 13 million unique humans

While the project is growing, World may be looking to raise that figure, especially considering it claims more than 13 million people have signed up for a World ID after undergoing an iris scan to prove they are human.

The ecosystem could soon see a boost from recent partnerships. Last week, stablecoin issuer Circle launched its USDC token on World, and the project is planning to issue its own Visa card.