NASCAR links partnership with the startup behind a blockchain-based digital horse racing game

Quick Take

  • American auto racing company NASCAR has partnered with the team behind the blockchain-based digital horse racing game ZED RUN to create a “brand new, futuristic fandom experience.”
  • The two companies are still finalizing details, but to begin, Virtually Human Studio will work with NASCAR to create NASCAR-branded digital horses on its racing platform. 

Can't make it to a horse race in person? Have no fear, because you could soon be able to attend one in the metaverse.

American auto racing company NASCAR has partnered with the developers behind the blockchain-based digital horse racing game ZED RUN to create a "brand new, futuristic fandom experience," the Virtually Human Studio team announced Thursday.  

The two companies are still finalizing details about distribution and sales, but to begin, VHS will work with NASCAR to create NASCAR-branded digital horses on its racing platform. 

“Recreating what fandom means through the concept of ownership, the NASCAR and VHS partnership will lay the foundation by exploring innovation around NFTs and what it means to have skin in the game,” VHS CEO and co-founder Chris Laurent said in a statement.

According to Tim Clark, senior vice president, and chief digital officer at NASCAR, the racing company hopes to use blockchain technology as a "launchpad" to discover a new, "deeply engaged" audience. 

Start your day with the most influential events and analysis happening across the digital asset ecosystem.

By signing-up you agree to our Terms of Service and Privacy Policy
By signing-up you agree to our Terms of Service and Privacy Policy

"Partnerships like the one with VHS, have the ability to revolutionize the NASCAR brand by bridging the gap between an