MoonPay acquires web3 creative studio Nightshift in its first deal

Quick Take

  • Crypto infrastructure firm MoonPay acquired web3 creative agency Nightshift for an undisclosed amount.
  • Nightshift will rebrand to Otherlife by MoonPay following the acquisition.

Web3 infrastructure firm MoonPay made its first acquisition, scooping up creative studio Nightshift for an undisclosed amount.

Nightshift, based in Toronto, will rebrand to Otherlife by MoonPay in the wake of the deal, according to a company release. 

Having first started as a fintech, offering a way to buy crypto products with fiat currency, MoonPay has made a play for the NFT space over the last year. In June, it launched Hypermint, a service that lets brands mint up to 100 million digital assets at once. 

The company partnered with entertainment giant Universal Pictures to roll out an NFT-based scavenger hunt for Universal Studios park goers in September. It also created a passport-like NFT project for exclusive access to web3 conferences during December's Art Basel in Miami. 

CEO Ivan Soto-Wright has previously characterized the company's journey as "becoming more like an American Express."

"You have an obviously robust payments network and platform. But then you also have all the experiences. And so I think that's kind of how we see us bridging both of these components of our business," he told The Block in a previous interview. 


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About Author

MK Manoylov has been a reporter for The Block since 2020 — joining just before bitcoin surpassed $20,000 for the first time. Since then, MK has written nearly 1,000 articles for the publication, covering any and all crypto news but with a penchant toward NFT, metaverse, web3 gaming, funding, crime, hack and crypto ecosystem stories. MK holds a graduate degree from New York University's Science, Health and Environmental Reporting Program (SHERP) and has also covered health topics for WebMD and Insider. You can follow MK on X @MManoylov and on LinkedIn.

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