Pepe invades Bitcoin 2023 in Miami with massive Picasso-inspired mural

Quick Take

  • Gone is the bull; Pepe reigns at the Bitcoin 2023 conference in Miami.

What a difference a year makes. Last year, when Bitcoin was over $40,000, a giant metal bull greeted visitors to the annual Bitcoin conference in Miami, proclaiming that the “future of finance” had arrived. A year later, and well into a fresh crypto winter, Pepe seems to have taken over.

In the first day of the three-day event, the mood was somewhat subdued as crowds trickled in to hear panel discussions such as “The Fed vs. The Financial System,” “Fighting the Anti-Crypto Army” and “Bitcoin & The Banking Crisis.” The mood was serious, yet hopeful. But the real star of the show was Pepe, whose omnipresence coincides with the memecoin that caused a frenzy when it hit the market in mid-April.

Off to the side of the large expo hall at the conference, an art gallery featured both physical and digital art, some of which could be purchased in an ongoing auction using bitcoin.

The show stopper is a massive, 21-panel mural that pays meme homage to Picasso’s Guernica, the famed 1937 oil painting that became a symbol of the Spanish Civil War. Dubbed Pepernica, the painting by artist Luis Simo is over 11 feet tall and 25 feet long. The current bid is 5.5 millions sats, or nearly $1,500.

Simo, a 27-year-old visual artist based in Valencia, Spain, said the mural took him about a month and a half to paint. He said he first had the idea after attending the Bitcoin conference last year and had been inspired by the subsequent crypto market crash and the war in Ukraine.

"Memes are a reoccurring part of the art world," he said in an interview. "If you go to museums and galleries in the U.S. and Europe, you'll easily see memes. But to introduce memes from Crypto Twitter into physical art and installations, that's just getting started."

"It would be great if it goes to someone with the space to exhibit it," Simo continued, adding that he thought a hotel would be the perfect place for the work. He plans to keep the bitcoin he receives from the sale. 

Another work by Simo called “Las Pepinas” is an original oil painting that memes Diego Velázquez’s Las Meninas (The Ladies-in-Waiting). Winners of the works will also receive NFTs minted on Counterparty. 

Las Pepinas


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Other Pepe-themed works at the show included Pepe-ized pop art “Plans for the Dollar” and "Oswald’s Diary." The Indipepe series by artist JB is a memed derivative of Robert Indiana's famous "LOVE" work that “seamlessly integrates the iconic Pepe the Frog into the annals of art history.”

To bid on the art, you have to deposit 1% of your bid as collateral, or 0.02 BTC for unlimited bids.

Pepe as Love

The gallery was not without digital art, and an “Ordinals Alley” displayed some of the earliest and most prominent Bitcoin Ordinals that have taken the sector by storm. Pepe was also there.

Pepe shoes

Art wasn’t the only thing for sale, with the event also featuring a peer-to-peer Bitcoin Bazaar where you could buy Bitcoin related items.

(Updates with comment from artist in fifth paragraph.)

© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Authors

Nathan Crooks is the U.S managing editor at The Block, based in Miami. He was previously at Bloomberg News for 12 years, where he helmed coverage of South Florida after roles as a breaking news editor and bureau chief in Caracas, Venezuela. He's interviewed presidents, government ministers and CEOs, and, besides crypto, has covered major news events on the ground from earthquakes to hurricanes to the Chilean mine rescue in 2018. Nathan, a native of Clarion, Pennsylvania, holds a bachelor's degree from the University of Toronto, where he completed a specialist in political science, and an MBA from American University in Washington, D.C.
Christiana is a long-time journalist who has written about markets in the Americas, politicians who stashed cash in their underwear and high-end heels, to name just a few. She previously spent six years at Bloomberg, and her work has appeared in the WSJ, LA Times, Insider, Vogue Business and more. Christiana has a bachelor's degree in English from Pace University and a master's degree in journalism from New York University. She completed a master's degree in media psychology for fun.


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