Swiss crypto bank SEBA rebrands to AMINA

Quick Take

  • The Zug-based crypto firm’s new name is AMINA, which it said steps from the term “transamination.”

SEBA Bank AG, the Swiss crypto bank, today announced a rebrand to AMINA Bank AG.

Headquartered in Zug, Switzerland, the crypto firm has been authorized by FINMA to provide banking serivces since 2019.

AMINA said the rebrand marks a new chapter for the firm, adding that the name itself stems from the term “transamination” — the transference of one compound to another.

“Our brand signifies a new era in the company’s growth and strategy; we are a key player in crypto banking and are here to define the future of finance. With our client-focused approach, our years of traversing traditional and crypto finance, we offer a platform for investors to build wealth safely and under the highest regulatory standards,” said Franz Bergmueller, CEO of AMINA, in a statement.

AMINA said clients would not be affected by the change, with operations uninterrupted. Its Abu Dhabi branch and subsidiaries in Hong Kong and Singapore will subsequently apply for a name change to fall into line with the Zug headquarters.

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Name changes beyond Switzerland

AMINA said clients would not be affected by the change, with operations uninterrupted. Its Abu Dhabi branch and subsidiaries in Hong Kong and Singapore will subsequently apply for a name change to fall into line with the Zug headquarters.

AMINA is just weeks removed from acquiring a license to offer services in Hong Kong as part of the new crypto authorization framework in the region.


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About Author

Ryan Weeks is deals editor at the The Block, focused on fundraising, M&A and institutional trends in the crypto space, among other things. He is particularly interested in investigative work — so please send tips! Ryan previously worked at Financial News, Dow Jones as a fintech correspondent in London. Prior to that, he wrote for several different publications, including Sifted, AltFi and Wired. Beyond journalism, Ryan is a keen reader and writer. He enjoys all things active, especially running, rugby, climbing and tennis.