Ronaldo’s soccer club Juventus now has a token that gives its over 400M fans voting power

Quick Take

  • Cristiano Ronaldo’s soccer club Juventus now has its own crypto token $JUV
  • Fans can buy $JUV via Socios.com’s app and get the right to vote on certain club decisions
  • Alexandre Dreyfus, founder and CEO of Socios.com, told The Block: “99.9% of sports fans are not in the city/country of the team they are supporting. We created these fungible fans tokens to allow fans to have an influence over some fan-based initiatives”

Italy’s Juventus Football Club, which boasts Cristiano Ronaldo as a team member, now has its own crypto token that gives voting power to its over 400 million fans.

Juventus has partnered with sports-focused blockchain startup So