Greycroft's cofounder talks social stock trading and how COVID-19 has impacted the venture landscape

Episode 22 of Season 2 of The Scoop was recorded remotely with The Block’s Frank Chaparro and Ian Sigalow, cofounder and partner at Greycroft.

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Ian Sigalow has been in the venture capital (VC) space for over a decade, launching his firm Greycroft in 2006.

Since then, he's taken some big swings in the fintech space, many of which have paid off. Greycroft manages about $2 billion today. 

He was an angel investor in Venmo at a time when people told him that PayPal had already won the race of free peer-to-peer service. On this week's episode of The Scoop, Sigalow discussed how one of the firm's latest investments — — could build a similar business by combining social elements with trading. 

Sigalow sits on the board of Public, which recently garnered Series B investments from the likes of Will Smith and Adobe chief product officer Scott Belsky. It's a social network for traders, allowing users to trade stocks as well as grow their information networks. 


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"So we believe at Greycroft that there is an opportunity, just like there was when Venmo was founded, to create a multiplayer game inside of a stock brokerage around a feed, and to build the first socially native brokerage application in the world," he said.

In this episode of The Scoop, Sigalow and The Block's Frank Chaparro explored Public's business as well as the VC landscape in the midst of COVID-19. The two also discussed:

  • Why companies trying to marry social networking and payment infrastructure have to do so from the outset
  • The lessons learned from Robinhood and other trading apps
  • The future plans for, including how the company makes money and executes orders
  • What the current economic uncertainty in the world means for the VC market
  • How COVID-19 accelerated expected trends in tech business developments, and how a 10-year plan meant Greycroft was already invested in many of these spaces

© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Authors

Frank Chaparro is the Editor At Large at The Block. Chaparro started his career at Business Insider, where he specialized in the intersection of digital assets and Wall Street, market structure, and financial technology. Soon after joining Business Insider out of Fordham University, Chaparro was interviewing top finance and tech executives, including billionaire Mark Cuban, “Flash Boys” star Brad Katsuyama, Cboe Global Markets CEO Ed Tilly, and New York Stock Exchange President Tom Farley. In 2018, he become a sought after reporter in the crypto world, interviewing luminaries such as Tyler Winklevoss, the cofounder of Gemini, Jeremy Allaire, the CEO of Circle, and Fundstrat head Tom Lee. He runs his own podcast The Scoop and writes a biweekly eponymous newsletter. He leads special projects, including The Block's flagship podcast, The Scoop. Prior to The Block, he held roles at Business Insider, NPR, and Nasdaq. For inquiries or tips, email [email protected].
Aislinn Keely is a reporter on The Block's policy team holding down the legal beat. She covers court decisions, bankruptcies, regulatory actions and other key moments in the legal sphere, putting them in context for the wider crypto industry. Before The Block, she lent her voice to the NPR affiliate WFUV and helmed Fordham University's student newspaper. Send tips or thoughts on all things policy and legal to or follow her on Twitter for updates @AislinnKeely.