Hasbro is 'actively developing' NFT opportunities, says CEO

In a Q1 2021 earnings call, Hasbro CEO Brian Goldner said the toy company is pursuing non-fungible token opportunities — especially in the digital gaming sphere. 

“We have really our arms around this and see multiple opportunities on the NFT side,” Goldner said in the call. “We are actively developing our opportunity here, and we do see it as substantial.”

Goldner was particularly referring to the success of the Magic: The Gathering (MTG) franchise, a fantasy game composed of collectible cards, as well as MTG Arena — a digital version of the card game available. 

Hasbro’s interest in collectible card NFTs does not come without precedent. The most successful NFT platform by sales is NBA Top Shot, bringing in $550 million in sales and nearly 261,000 buyers, according to NFT data aggregator CryptoSlam

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