Crypto exchange FTX spends $210 million to rename the most valuable pro e-sports team

Crypto exchange FTX is spending $210 million to rename a professional e-sports team from TSM to TSM FTX, according to the New York Times.

The ten-year deal will set the exchange back $21 million each year, representing one of the biggest naming rights deals in the e-sports industry.

“Taking a huge industry and then reimagining it in a digital age: that’s sort of what e-sports are to sports, and it’s sort of what crypto is to investing and to finance,” FTX CEO Sam Bankman-Fried told the Times.

According to Forbes, now TSM FTX was the most valuable professional e-sports team of 2020 with a value of $410 million. It outranked Cloud 9, which participates in games such as League of Legends, and 100 Thieves, a company founded by a former Call of Duty champion.

In April, FTX partnered with the Miami Heat basketball team to become its official crypto exchange partner. That deal was made between the NBA team, FTX and county officials. It was valued at $135 million, with around $90 million of that going to Miami-Dade county over a 19-year period. 

About Author

Tim is the Editor-In-Chief of The Block. He writes about the evolution of crypto technology and the people who are at the forefront of it. He provided exclusive, source-based insights into the launches of the Bitcoin and Ethereum ETFs, crypto sales by the FTX Estate and the Trump-linked World Liberty Financial project. Prior to joining The Block, Tim was a news editor at Decrypt. He earned a bachelor's degree in philosophy from the University of York and studied news journalism at Press Association Training. Follow him on X @Timccopeland.