<p>Ultimate Fighting Championship (UFC), the popular mixed martial arts promotion company, has struck a licensing partnership with Dapper Labs, the blockchain startup best known for its CryptoKitties collectibles.</p> <p>According to an <a href="https://www.prnewswire.com/news-releases/dapper-labs-partners-with-ufc-to-bring-new-digital-collectibles-to-fans-on-blockchain-301010246.html" target="_blank" rel="noopener noreferrer">announcement</a> published Tuesday, UFC-branded digital collectibles will be developed and deployed on Flow, a blockchain <a href="https://medium.com/dapperlabs/introducing-flow-a-new-blockchain-from-the-creators-of-cryptokitties-d291282732f5" target="_blank" rel="noopener noreferrer">developed by Dapper Labs</a> that was unveiled last September. Specifically, the two companies will "develop a new digital experience that will provide UFC fans around the world with opportunities to purchase, trade, and own UFC-branded digital collectibles" on the network. </p> <p>"UFC is thrilled to partner with Dapper Labs to offer a new form of digital collectibles to our global fanbase," Tracey Bleczinski, UFC's senior vice president for global consumer products, said in a statement.</p> <p>Dapper Labs <a href="https://www.theblockcrypto.com/linked/39530/cryptokitties-maker-raises-11m-to-build-a-new-blockchain" target="_blank" rel="noopener noreferrer">raised $11.2 million</a> in funding last year to support the development of Flow, as The Block reported at the time. </p>