Animoca Brands snags strategic investment from Japan's Mitsui

Quick Take

  • Animoca Brands announced a strategic partnership with Mitsui & Co., one of Japan’s largest trading companies.
  • Mitsui & Co.’s history of startup collaborations and tokenization investments signals the increasing fusion of blockchain with traditional industries within Japan.

Hong Kong-based web3 startup Animoca Brands, known for its investments in the metaverse, gaming, and education sectors, announced a strategic partnership with Mitsui & Co. that will include an undisclosed investment from the Japanese conglomerate.

The deal comes at a time when the Japanese government is calling for the adoption of web3 as a national strategy.

"Mitsui and Animoca Brands aim to create new business that contributes to innovation and the uptake of web3 in the Japan market, by utilizing Mitsui’s extensive assets ranging from industrial businesses to consumer businesses, as well as its extensive partner and customer networks," Animoca Brands said in a statement.

Blockchain technology

The two companies will work on projects that include the application of blockchain technology in wellness and decarbonization, according to the statement. 


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