Ferrari worth $2.5 million is now a Polygon NFT

Quick Take

  • Altr hopes to become marketplace for luxury items that offers Polygon NFTs as proof ownership.
  • The company also said it can safely store items for buyers until they are ready to claim them.

Imagine you buy a sports car, like a Ferrari F40, or a lavishly expensive watch, like a $195,000 Rolex, but you aren’t ready to shoulder the responsibility of caring for either item.

Altr, a company which aspires to become a hub for the buying and selling of luxury items authenticated on the Polygon blockchain with NFTs, believes it might have the answer. And with the sale of a Ferrari F40 for $2.5 million, the firm hopes to have demonstrated how such a high-priced transaction facilitated by Altr works.

When a luxury item is sold via its platform, Altr said it not only “issues a digital proof of ownership in the form of an NFT" minted on the Polygon blockchain, but also promises to take care of the physical asset until the new owner decides to claim their item.

“All collectibles are safely stored and maintained by Altr’s Oracles in safe storage facilities until the NFT holder decides to redeem the physical collectible,” the company said in a statement.

Altr's governance application Lucidao said the Ferrari sold in less than 48 hours, according to a post to Twitter. Transactions are carried out in USDT stablecoin, according to the company's website.


“The speed with which the car sold is a testament to the confidence that the community has in Altr and the technology on which it is built” said Davide Rovelli, who, according to the statement, is “one of Altr’s initial supporters.”

Rovelli added he's confident that “there is a growing market for collectors to buy physical assets using blockchain technologies, enabling a secure and transparent solution for acquiring, owning, exchanging and storing high-value assets.”

Part ownership and storage

While the sale of the Ferrari appears to be the biggest transaction Altr has handled thus far, the company says it was not its first sale of a big-ticket item. In January, Altr sold a Rolex Daytona for $195,000, according to the statement.

Altr, however, did not sell the Rolex to one buyer, but instead to a group of buyers. The company has introduced what it calls “fractionalized” ownership that entitles would-be collectors to a piece — essentially a share — of a luxury item. People who own a fraction of an item receive an NFT.

The company's “Oracles” are employed to certify the authenticity and safeguard luxury assets, according to Altr. It said "renowned experts" are able to both appraise and secure storage of the valuable items sold through the platform.

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