Adidas web3 platform auctioning off limited-edition Bugatti-inspired shoes

Quick Take

  • Global shoe brand Adidas and luxury carmaker Bugatti have teamed up to auction a limited number of soccer shoes which will have a digital twin.
  • Consumers can place bids later this month using Adidas’ web3 platform.

Adidas and Bugatti have joined forces to auction off a limited number of soccer "boots" via the shoemakers' web3 platform, the companies announced.

The 99 pairs of shoes inspired by Bugatti's car design come with a digital twin and will be listed for sale between Nov. 8 - 11. Would-be collectors will be able to place their bids using MoonPay, the companies said. The limited-edition shoes come in black and a shade of blue inspired by early Bugatti Grand Prix cars.

"The exclusive new collection draws upon the characteristics that have come to define Bugatti, not only engineered for speed but created with a ‘Form Follows Performance’ design philosophy for the ultimate in ability," the companies said in a statement. "As with every Bugatti, they will remain rare and sought after by devoted collectors for years to come."



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