Telegram introduces ad revenue sharing with 50:50 split using only toncoin in nearly 100 countries
Quick Take
- Telegram is introducing ad revenue sharing and will pay out rewards using toncoin on the TON blockchain.
- It will be splitting ad revenue 50:50 with channel owners.
Telegram is introducing an ad revenue sharing system for channel owners in nearly 100 countries that will pay out exclusively in toncoin.
The messaging application will split ad revenue 50:50 with channel owners, according to a message by Telegram CEO Pavel Durov in his personal Telegram channel. The ad platform will open in March.
"Similar to our approach with Telegram usernames on Fragment, we will sell ads and share revenue with channel owners in Toncoin 
TON
+11.78%
. This will create a virtuous circle, in which content creators will be able to either cash out their Toncoins — or reinvest them in promoting and upgrading their channels," Durov said.
Durov noted that Telegram channels create 1 trillion views on a monthly basis and that only 10% of the channels are currently monetized with Telegram ads.
RELATED INDICES
The price of toncoin shot up 34% on the news, according to The Block's Price Page.
The price of toncoin spiked on the announcement. Image: The Block's Price Page.
Rival social media platform X has offered ad revenue sharing to all users since July 2023, as long as they reach enough impressions each month. However, those receiving ad revenue share say that X appears to be keeping the vast majority of the revenue.
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