Tether-backed Rumble launches crypto wallet, letting fans tip creators in bitcoin and USDT

Rumble and Tether have launched a non-custodial crypto wallet embedded directly into the Rumble video streaming platform, allowing audiences to tip creators using digital assets without relying on traditional payment intermediaries.

Dubbed Rumble Wallet, the product supports bitcoin, USDT, and Tether Gold (XAUT) at launch, according to a Wednesday announcement. The companies said the wallet enables direct, borderless payments to creators while keeping custody of funds with users rather than a centralized platform.

By integrating the wallet natively into its video-sharing service, Rumble aims to remove reliance on ad networks, banks, and payment processors for creator monetization.

The wallet’s on- and off-ramps are powered by MoonPay, which offers transactions between crypto rails and traditional payment methods such as credit cards, Apple Pay, PayPal, and Venmo.

Rumble founder and CEO Chris Pavlovski said the wallet aligns the company’s free-speech positioning with decentralized financial tools, giving users and creators greater control over how content is funded and supported on the platform. "We are putting more power into the hands of users and creators so they can engage with and financially support the content they like," Pavlovski said in the statement.

For Tether, the launch is a step toward expanding the use of its wallet infrastructure beyond exchanges and DeFi applications. Rumble Wallet was built using Tether’s Wallet Development Kit, marking its first real-world deployment and connecting a large content platform to crypto-native payment rails.

Tether CEO Paolo Ardoino said the collaboration brings decentralized payments and non-custodial wallets to a mainstream audience, including U.S. users.

The launch builds on earlier plans disclosed last year, when Rumble said it would introduce bitcoin tipping for its tens of millions of monthly users with backing from Tether. It also follows broader efforts by Tether to push wallet-based products as a way to expand stablecoin adoption through consumer-facing platforms.

Extending Tether and Rumble's collaboration

Rumble operates a video-sharing platform and cloud services business positioned as an alternative to larger tech companies and streaming venues like YouTube.

Tether is the issuer of the world’s largest stablecoin by market capitalization, USDT, and is a significant shareholder in Rumble following a $775 million strategic investment in late 2024.

Since then, Rumble has also adopted a bitcoin treasury strategy, previously disclosing purchases of the asset as part of its balance sheet management. Beyond payments, the relationship has extended into infrastructure and artificial intelligence, including a $150 million commitment from Tether tied to Rumble’s cloud and AI ambitions, as well as its agreement with Northern Data.