‘Japan’s Amazon’ Rakuten now allows users to convert loyalty points to bitcoin, ether and bitcoin cash

Quick Take

  • Japanese e-commerce giant Rakuten now allows users to convert their loyalty points to cryptocurrencies
  • The currently supported cryptocurrencies are bitcoin, ether and bitcoin cash
  • Rakuten said the move is aimed at reducing the barriers of entry to cryptocurrency trading

Japan’s equivalent to Amazon, e-commerce giant Rakuten, is now allowing users to convert their earned loyalty points to bitcoin (BTC), ether (ETH) and bitcoin cash (BCH) cryptocurrencies.