Happy 35th birthday, Mac

On January 22, 1984, Apple released the 1984 commercial - a campaign that only aired once and promised massive disruption in the technology space. Directed by Ridley Scott and featuring Anya Major storming a brainwashing session by PC drones, the commercial changed the way people thought about technology and the subsequent system - the Apple Lisa which morphed into the Macintosh - changed the way people thought about computers.

There is little more to be said about "thinking different" in the crypto space - crypto's creators think different everyday - but it's important to look to the Macintosh as the purest example of the perfect marriage of UX, UI, and hardware. While the PC seemed always the winner - Microsoft's efforts to get DOS and Windows onto millions of machines ensured that - the Macintosh snuck up from behind and is now the default OS and hardware for millions of creatives, programmers, and dreamers.


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If we take any lessons from Apple it's that thinking about the way people use hardware and not the hardware itself is of vital importance. Just because it works - and the C: prompt worked just fine - doesn't mean it's a success. The real test of success is the ease with which the average person takes up a piece of technology and uses it to their benefit.

Usability and good design are vital to adoption. Let's not forget that as we build the next thirty-five years of computing.

About Author

John Biggs is an entrepreneur, consultant, writer, and maker. He spent fifteen years as an editor for Gizmodo, CrunchGear, and TechCrunch and has a deep background in hardware startups, 3D printing, and blockchain. His work has appeared in Men’s Health, Wired, and the New York Times. He runs the Technotopia podcast about a better future. He has written five books including the best book on blogging, Bloggers Boot Camp, and a book about the most expensive timepiece ever made, Marie Antoinette’s Watch. He lives in Brooklyn, New York. Disclosure: Biggs owns and maintains cryptocurrencies in a private account and has been consulting with startups regarding blockchain-based products. He also edits and writes for startup clients.