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Monopoly, Nicole Richie’s House of Harlow among partnerships to reignite WoW NFT fire

NFT brands • May 11, 2023, 9:24AM EDT
UPDATED: May 11, 2023, 9:34AM EDT
The Block

Quick Take

  • World of Women, an NFT collection that promotes equality and inclusivity in the web3 space, is transitioning into a global brand with new ventures like a custom Monopoly board and a collaboration with House of Harlow.

Episode 46 of Season 5 of The Scoop was recorded with The Block's Frank Chaparro and Christiana Sciaudone, and World of Women COO Shannon Snow.

Listen below, and subscribe to The Scoop on Apple, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts. Please send feedback and revision requests to [email protected].

Launched in July 2021, World of Women ('WoW') began its journey as a distinctive collection of 10,000 generative portraits that aimed to carve out a community in the web3 environment with a focus on equality, representation, and inclusivity. WoW has attracted high-profile support from celebrities, including Reese Witherspoon and Eva Longoria.

While WoW originated as an NFT collection, it is evolving into a global branded business, including plans to release a custom WoW Monopoly board. It's also selling fashion goods via a collaboration with Nicole Richie's House of Harlow. 

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In this episode, World of Women COO Shannon Snow delves into her role trying to drive the brand's growth IRL amid the crypto downturn.

This episode is brought to you by our sponsor CleanSpark.

About CleanSpark

CleanSpark (NASDAQ: CLSK) is America’s Bitcoin Miner™. Visit cleanspark.com/theblock to learn more about the CleanSpark way.


© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Authors

Davis Quinton is the Director of Podcasts at The Block and runs our flagship podcast called The Scoop, hosted by Frank Chaparro. Since joining The Block as an 'intern' in early 2022, he has worked closely with leaders across departments to translate The Block's written content into engaging multimedia formats. He holds a degree in Social Research & Public Policy from New York University in Abu Dhabi and is based in Sydney, Australia.
Frank Chaparro is Host of The Scoop podcast and Director of Special Projects. He also writes a biweekly newsletter. Chaparro started his career at Business Insider, where he specialized in the intersection of digital assets and Wall Street, market structure, and financial technology. Soon after joining Business Insider out of Fordham University, Chaparro was interviewing top finance and tech executives, including billionaire Mark Cuban, “Flash Boys” star Brad Katsuyama, Cboe Global Markets CEO Ed Tilly, and New York Stock Exchange President Tom Farley. In 2018, he become a sought after reporter in the crypto world, interviewing luminaries such as Tyler Winklevoss, the cofounder of Gemini, Jeremy Allaire, the CEO of Circle, and Fundstrat head Tom Lee. For inquiries or tips, email [email protected].
Christiana is a long-time journalist who has written about markets in the Americas, politicians who stashed cash in their underwear and high-end heels, to name just a few. She previously spent six years at Bloomberg, and her work has appeared in the WSJ, LA Times, Insider, Vogue Business and more. Christiana has a bachelor's degree in English from Pace University and a master's degree in journalism from New York University. She completed a master's degree in media psychology for fun.

Editor

To contact the editor of this story:
Christiana Loureiro at
[email protected]

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