Melania Trump issues $50 NFTs ahead of Independence Day

Quick Take

  • Former first lady Melania Trump is issuing another NFT collection ahead of July 4th. Each of the three thousand available digital collectibles costs $50.

The Trumps love them some web3.

While former U.S. President Donald Trump has already demonstrated he's a fan of selling NFTs that glorify both his and America's image, it's Melania Trump's turn, again.

Only a few days away from the U.S. celebrating Independence Day on July 4, the former first lady announced she is selling "The 1776 Collection," a batch of three thousand digital tokens which cost $50 a piece. Potential buyers can use a host of digital wallets or a credit card, according to the website where they are available.

If all are sold, the collection would raise $150,000.

Screenshot of Melania Trump NFT celebrating American independence. Source: USA Memorabilia.

Family business

This is not the first time Melania and her husband have offered NFTs to the public. The most successful thus far has been the first edition of the "Trump Digital Trading Cards" collection, which featured cartoonish representations of the former president doing things like standing on the moon or brandishing boxing gloves and a cowboy hat.

THE SCOOP

Keep up with the latest news, trends, charts and views on crypto and DeFi with a new biweekly newsletter from The Block's Frank Chaparro

By signing-up you agree to our Terms of Service and Privacy Policy
By signing-up you agree to our Terms of Service and Privacy Policy

The first edition of the collection generated more than 14,200 ETH ($26.3 million) in trading volume since last December, according to the NFT marketplace OpenSea, while the second edition has generated about $2.7 million.

Lesser known and less successful collections created by Melania Trump, which include "The American Christmas Collection" and "The POTUS Trump NFT Collection," can be purchased from USA Memorabilia, a company which bills itself as "the premiere NFT platform featuring United States memorabilia."

Another collection linked to the former first lady, called "Melania's Vision," launched in December 2021 and has so far generated about $15,000 in trading volume, according to OpenSea.


© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Author

RT Watson is a senior reporter at The Block who covers a wide array of topics including U.S.-based companies, blockchain gaming and NFTs. Formerly covered entertainment at The Wall Street Journal, where he wrote about Disney, Netflix, Warner Bros. and the creator economy while focusing primarily on technological disruption across media. Previous to that he covered corporate, economic and political news in Brazil while at Bloomberg. RT has interviewed a diverse cast of characters including CEOs, media moguls, top influencers, politicians, blue-collar workers, drug traffickers and convicted criminals. Holds a master's degree in Digital Sociology.

Editor

To contact the editor of this story:
Nathan Crooks at
[email protected]