Crypto exchange Huobi rebrands to HTX for tenth anniversary

Quick Take

  • Crypto exchange Huobi has changed its name to HTX in celebration of its tenth year anniversary.
  • The name bears an uncanny resemblance to the failed crypto firm FTX.

Crypto exchange Huobi has rebranded to HTX in celebration of its tenth anniversary — a change that gives the offshore trading platform a name that bears an uncanny resemblance to bankrupt firm FTX.

The exchange has already changed its branding on its social media accounts and has altered several product lines to match the new branding, such as HTX Earn.

"'H' stands for Huobi, 'T' represents TRON with a commitment to being all in TRON, and 'X' stands for the exchange. Looking at HTX through the combination of HT and X, HT represents the native token of the platform while X symbolizes the exchange," the exchange said in an announcement.

It added that X is the Roman numeral for the number ten, which is an homage to the exchange's tenth anniversary.

FTX, GTX, HTX

Huobi advisor Justin Sun will be attending the Token2049 event in Singapore and speaking on September 14 in the afternoon. There will also be a Huobi press conference in the morning.

The name change is similar to the originally suggested name for crypto claims trading platform OPNX, which was touted in its pitch deck to be known as GTX — because "because G comes after F." CoinFlex later said that name was just a placeholder.

While former FTX CEO Sam Bankman-Fried awaits trial, the exchange's bankruptcy estate is considering executing a transaction to relaunch the exchange. Crypto exchange Bullish and Tribe Capital are among the bidders so far.


Disclaimer: The former CEO and majority shareholder of The Block has disclosed a series of loans from former FTX and Alameda founder Sam Bankman-Fried.

© 2024 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Author

Tim is the Editor-In-Chief of The Block. He writes about the evolution of crypto technology and the people who are at the forefront of it. He provided exclusive, source-based insights into the launches of the Bitcoin and Ethereum ETFs, crypto sales by the FTX Estate and the Trump-linked World Liberty Financial project. Prior to joining The Block, Tim was a news editor at Decrypt. He earned a bachelor's degree in philosophy from the University of York and studied news journalism at Press Association Training. Follow him on X @Timccopeland.

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