Here's how the 'upheaval' of existing networks like Twitter and Threads is an opportunity for web3 social

Quick Take

  • Li Jin and Stani Kulechov dive into the potential of web3 social platforms like Lens Protocol, highlighting creator autonomy and control in the evolving digital landscape.

Episode 81 of Season 5 of The Scoop was recorded with The Block's Frank Chaparro, Variant co-founder Li Jin, and Aave & Lens creator Stani Kulechov.

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Li Jin is the co-founder and a general partner at the VC firm Variant and has written extensively about the benefits of web3 social platforms for creators. Stani Kulechov is the creator of Aave (one of the largest decentralized finance protocols) and has been key to the development of the web3 social network platform, Lens Protocol.

In this episode, Li and Kulechov examine the problems with the existing social media landscape and explain the opportunities that exist for new web3 social media attempts such as Lens Protocol.

As Jin explains, one of the key benefits of web3 social is that "every element of the business model is totally in the creator's control."

01:15 - Existing Social Media Landscape
08:18 - Opportunities for Web3 Social
12:35 - 'Socioeconomic Graph'
14:20 - Lens Protocol
17:44 - Financialization of Social Media
25:30 - Monetization on X (Twitter)
31:00 - Community Ownership
34:46 - 'Liquid Citizen'
38:26 - Investing in Web3 Social
40:09 - Tokens & Web3 Social
45:17 - Lens Protocol v2

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